Effective date: July 30, 2026
By registering, you consent to our periodic notices from us of additional company information, such as notices of updates to this privacy policy or other agreements or terms regarding the use or operation of our site.
Additionally, we may use the information voluntarily submitted by our users to enhance their experience in our site, whether to provide interactive, personalized elements, or future content based on the interests of our users. We do not sell your personal information. We share it only with the service providers described below, when required by law, or in connection with a business transfer: if we sell all or substantially all of our assets relating to our site or all or substantially all of our stock, we will likely share all information, including personal information, with such purchaser.
LMHG RB LLC may amend this Privacy Policy at any time by posting the amended policy on the Sho-AsianTable.com site, and such amendments will become effective upon posting. If a user has any questions about this policy, or would like to amend or remove their submitted information, we can be contacted as follows:
We gather two kinds of user information: data that users provide through optional, voluntary registration on our site, and aggregated tracking information derived mainly by tallying page views throughout our site. This information helps us better tailor our content to readers' needs and understand the demographics of our audience.
Most of our traffic reporting is aggregated and is not used to identify you personally. However, where you submit a form, or where advertising and analytics cookies are active, some technical and campaign information may be associated with the contact details you provided so that we can measure which campaigns work and follow up on your inquiry. We segment overall usage statistics according to browser type, device, referring page, and general location.
We collect the information you choose to give us through forms on this site. Depending on the form, that may include your name, email address, phone number, birthday, party size, preferred dates, the role you are applying for, and any message or resume details you submit. We also receive limited technical information automatically, such as your IP address, browser type, device type, referring page, and the marketing parameters contained in the link you arrived from.
We use this information to respond to your inquiry, to add you to our opening list, to process private event and careers requests, to send you marketing communications you have asked to receive, to understand how our site is used, and to comply with our legal obligations.
If you opt in on our forms, you agree to receive recurring marketing text messages and emails from SHO Asian Table. Consent is not a condition of purchase or of dining with us. Message frequency varies, and message and data rates may apply.
You may opt out of text messages at any time by replying STOP to any message, or reply HELP for assistance. You may unsubscribe from emails using the link in any email. You can also contact us at hello@shobrands.com to be removed. We do not sell or share your mobile number with third parties for their own marketing purposes, and mobile opt in data is not shared with third parties for marketing.
To operate the site and communicate with you, we share information with vendors who process it on our behalf and are permitted to use it only to provide services to us. These include our customer relationship and messaging platform, our email and SMS delivery providers, our website host and analytics providers, and our reservation partner. When you follow a reservation link, your booking is handled by that partner under its own privacy policy.
Our site may use cookies, pixels, and similar technologies to remember your preferences, measure traffic, and evaluate the performance of our marketing. You can set your browser to refuse cookies or alert you when cookies are being sent. Some parts of the site may not function properly if you disable them. Where a browser level opt out signal such as Global Privacy Control is received, we honor it as an opt out of targeted advertising.
You may request access to the personal information we hold about you, ask us to correct or delete it, ask for a copy of it, or ask us to stop sending you marketing. Depending on where you live, including under New Jersey law, you may have the right to confirm whether we process your data, obtain a copy of it, correct inaccuracies, delete it, opt out of targeted advertising or sale, and appeal a decision we make about your request. To exercise any of these rights, email hello@shobrands.com. We will not discriminate against you for exercising them.
We keep personal information for as long as needed for the purposes described in this policy, including to honor your marketing preferences and to meet legal, tax, and accounting requirements, after which we delete or de-identify it.
Our site is not directed to children under 16 and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.
We may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access a user's transmissions or communications. Further, we may disclose any information about a user to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate. Therefore, although we use industry standard practices to protect member privacy, we do not promise, and the user should not expect, that the user's information or communications of any type is guaranteed to remain confidential.
We use industry standard administrative, technical, and physical safeguards to protect personal information, including encryption in transit (HTTPS/TLS), access controls, and vetted service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.